Responsibilities:

• Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive traffic to our website.
• Plan and manage email marketing campaigns, including designing templates, segmenting audiences, and analyzing campaign performance.
• Optimize website content for search engines (SEO) to improve organic search rankings and increase visibility.
• Create, curate, and manage engaging content for various social media platforms (e.g., Facebook, LinkedIn, Instagram).
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, and provide actionable insights.
• Collaborate with the design team to create visually appealing and effective marketing materials.
• Stay up-to-date with the latest trends and best practices in digital marketing and SEO.
• Conduct market research to identify new opportunities and improve existing strategies.
• Manage and optimize paid advertising campaigns (e.g., Google AdWords, social media ads) to maximize ROI.
• Generate and nurture leads through various digital marketing channels to support the sales team.
  

Requirement: 

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, including email marketing, SEO, social media management, and content creation.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google AdWords, SEO tools, social media management tools).
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Strong analytical skills and attention to detail.
• Ability to work independently and as part of a team.